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Get the Most Out of Your Workwear: Make Your Logo Stand Out

In order to maximise the benefits of your custom workwear you need to make sure your logo jumps out at your potential customers, rather than fading into the background. We’ve often written about the benefits of choosing to have your logo put onto your uniform but the logo is barely noticeable, or noticeable for the wrong reasons, then all those benefits are lost. Read on to find out how to ensure your logo stands out against your workwear.

Keep the design simple.

Although an intricate and complex logo may seem like a good idea to set you apart from the competition, in reality this is rarely the case. Such logos come across as fussy and, importantly, difficult to replicate across different medias. You need your branding to be consistent on your website, brochures, business cards, workwear, etc. The more complicated your design, the more difficult this will be to achieve. Although our machines are capable of embroidering intricate pieces the best and boldest results are achieved from simple designs. Think how many famous brands opt for simple logos (Nike’s tick, McDonalds golden arches, for example), the most basic of designs are often the most memorable.

Focus on a few colours.

Similar to the last point, stick to a few colours that work well together for the best results. Unless your logo is a technicolour dreamcoat there’s no reason for your design to look like an explosion in a paint factory, too many colours can look garish and off-putting. On a practical level lots of colours can make logo consistency difficult, for instance matching shades across mediums may be impossible, or size limitations (such as a business card) could mean your scaled down colourful logo looks messy rather than artsy.

Keep the design relevant to the industry.

Wanting to stand out in your industry is understandable, as is wanting a logo which looks different to everyone else’s. However don’t let this temptation lead you to choosing a design that is so different, it no longer bares any relation to your business. A logo should represent who you are as a brand and what you offer your customers. The last thing you want is for people to, upon hearing what your do remark, “Really?! Well I wouldn’t have thought your company did that!” In that instance not only is your branding not helping you attract business, it’s confusing your potential customers.

Choose garments that emphasis your logo.

Select workwear in shades that will compliment your logo, letting it stand out without clashing. If your logo is green, for example, choose your uniform in a lighter or darker shade to make the design jump out without looking garish. Inverting your logo colours is can also be a good choice, for example if you have a black logo but would like to wear black polo shirts, switching your logo to white allows you to keep the garment you want but still have your branding easily visible.

Make you logo easy to spot.

Finally, make sure the logo is easily visible on your workwear –not too small and in an obvious location. Left or right chest are the traditional places for a logo to be stitched onto garments because it makes the logo easy for customers to see. If you decide to invest in custom workwear there’s no point hiding your logo away where no one can see it. Also ensure that the logo and company information is big enough to be easily read by customers. If you are unsure about the correct position and sizing of your logo, or anything else, don’t hesitate to ask for our advice –we will do all we can to make sure you get the perfect custom workwear.